28 Million Visitors in 2025: The Impact of Tourism on the Real Estate Market of Quintana Roo

A key factor behind this growth has been the region’s well-developed transportation infrastructure. The state’s airports handled more than 35 million passengers, while the opening and increasing operations of the new Tulum International Airport partially redistributed traffic, easing congestion in Cancún and simultaneously expanding the geographic reach of tourism. This has encouraged the development of new tourist areas beyond the traditional resort zones.

Of particular importance is the fact that a significant portion of visitors—over 20 million people—stayed overnight in the state, indicating not a transit flow but sustained tourist demand. High occupancy levels in hotels, apartments, and resort residences directly impact the regional economy and further strengthen investor interest in residential and resort real estate.

Quintana Roo also maintains its leadership in cruise tourism: the ports of Cozumel and Mahahual receive the majority of the country’s cruise passengers. This segment generates additional demand for short-term rentals, serviced apartments, and infrastructure projects in coastal areas.

The growth in tourism produces a multiplier effect: new jobs are created, the service sector expands, urban infrastructure develops, and as a result, demand for housing increases—both for rent and for purchase. This is why tourism remains one of the key drivers of real estate market growth in the state, stimulating the launch of new residential developments, aparthotels, and investment projects.

In the long term, regional authorities are focusing on sustainable development, balancing tourism, urban growth, and quality of life. For the real estate market, this translates into stable demand, rising asset values, and the continued investment appeal of Quintana Roo for years to come.